The original Beijing changan avenue W hotel will change the sofitel brand

Beijing changan avenue W hotel from brand, has determined by foreign brands to take over the month before.On Feb. 27, release information, points out that accor hotel group accor group, affiliated merchants and tianfu rongde hotel (Beijing) co., LTD. Jointly signed cooperation documents, sofitel luxury hotel brand for accor group in Beijing changan avenue tianfu brand elegant hotel.We have learned, Beijing changan avenue tianfu statue of elegant hotel in February 1, just replace the W hotel Beijing changan street.The card, means that the original Beijing changan avenue W hotel after removed from brand, will take over by foreign hotel again.


This year on January 31, marriott international group and Beijing tianfu rongde hotel (Beijing) co., LTD., the Beijing changan avenue W hotel management service agreement formally ended.This means that the operation of four and a half years Beijing changan avenue W hotel from card, withdraw after officially changed its name to Beijing changan avenue tianfu elegant hotel, and take over by the owner.It is understood that the owner of the hotel party is the tianfu fund management co., LTD. (hereinafter referred to as the "tianfu fund"), tianfu fund and tianfu rongde hotel (Beijing) co., LTD. 100% of large shareholders.


Beijing second foreign languages institute, dean of the school of tourism management hui-min gu once said in an interview, the former Beijing changan avenue W hotel market positioning problem exists, this area is a business hotel in Beijing cluster, cofco in upgrading the hotel of choice for fashionable young people W hotel brand apparently not the right thing to do.And the personage inside course of study, according to the analysis of chang an avenue in Beijing W hotel from brand, after the original hotel W elements are removed, the introduction of sofitel, is likely to be a period of time in the future to renovation, the style is different, after all.Regardless of who is going to take over the hotel, however, are facing to renovation and repositioning, however for the loss-making hotel is a small investment.


According to public figures, since opened in September 2014, Beijing changan avenue W continuing losses.By the end of June 2017, the hotel operating profit has amounted to 57.72 million yuan.Finally, in October 2017, Beijing changan avenue W hotel is cofco put up for sale, in December, tianfu fund management co., ltd. to become "flange".